Kerasilk
STRUCTURE • REFINEMENT • FLOW
A website redesign focused on digital experience, structure and visual refinement — bringing a premium haircare brand's digital presence up to the standard of its products.
Case video — coming soon
The Status Quo
A strong brand with a website that undersold it: unclear structure, inconsistent visuals, friction where there should be flow.
The Redesign
A clear information architecture, a calmer grid and typography that gives the products room to feel premium.
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The Details
Micro-interactions, image treatment and spacing tuned until browsing feels as smooth as the brand promises.
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Valeriya Ritz · Elizaveta Berch