Femira
HEALTH • DATA • DIGNITY
Femira closes the gender data gap: a women's health companion built on women-specific data — a smart mirror, an app and a campaign that says out loud what medicine keeps overlooking.
The Challenge
Standard medicine still treats the male body as the default — diagnoses, dosages and databases calibrated for men. Femira starts exactly where that standard fails.
The Product
A smart mirror with a companion app: a one-minute check-in instead of daily tracking pressure, insights drawn from women-specific databases — knowledge at eye level, literally.
The Campaign
From station posters to car stickers, one message travels through the city: close the women's data gap. Loud in public, calm in the product.
Valeriya Ritz · Elizaveta Berch